Who we are
Founded in 2017 by Johannes Stoffel (CEO) and Marcus Lankenau (CTO), 2trde is the leading multi-channel B2B platform for used vehicles. Based in Munich, the company specializes in digitized, scalable remarketing. Our team combines in-depth industry expertise with state-of-the-art technology to make vehicle marketing more efficient and transparent.
Johannes Stoffel,
Founder & Managing Director
A team with gasoline in their blood!
“Our unique data, combined with insights gained from decades of experience with our customers, enables us to provide you with competent, neutral, and fact-based support.”
Marcus Lankenau, CTO
Customer-centric applications
“Good software development is one thing, user-centered product development is another. Truly effective solutions to real problems require a deep understanding of the subject matter.”
What does 2trde do?
Founded in Munich in 2017, 2trde (“two-trade”) is a multi-channel platform for digital vehicle trading that supports fleet managers in several ways. As a full-service provider, 2trde handles the entire sales process—whether for cars, trucks, or special-purpose vehicles. This leaves more time for core business activities.
Milestones
2017 Founding of 2trde and start of platform development
2018 Launch of the first pilots and integration of the first auction houses
2019 Go-live of the 2trde price indication
2020 Go-live of the 2trde white label platform with the first 3 customers
2021 Switch to a marketplace model
2022 Expansion to Austria and the Netherlands
2023 Over 300 customers working with 2trde
2024 Further expansion to Denmark, Finland, and Norway
2025 Go-live of the 2trde BuyNow platform
Why 2trde is different
1
End-to-End Plattform
One system for the entire process. 2trde covers all steps of the value chain and ensures smooth processes without system breaks.
2
Deep system integration
2trde adapts to your systems. We connect DMS, ERP, fleet tools, and evaluation systems directly to our platform via API interfaces. Existing processes remain in place – but become more efficient.
3
Fast liquidity
More buyers. Better prices. Less effort. Each vehicle is simultaneously displayed to over 3,300 active dealers and 12+ auction platforms across Europe – automatically and in real time.
4
International trade for additional revenue
Cross-border sales without complexity. 2trde takes care of taxes, transport, and regulatory requirements. You sell internationally – we take care of the rest.
5
Data-driven decisions
Data that facilitates sales. Our platform supports you with market-based prices, intelligent vehicle recommendations, and targeted dealer communication.
